Twitter is a peculiar thing. With some 300 million active users around the globe, there seems to be not a single media company, news program, or celebrity on the planet without a Twitter account. And yet news of the company’s demise, imminent (failed) acquisition(s), and utter uselessness seem to permeate the internet, ironically, mostly throughout the Twitterverse. Go figure.
But Twitter isn’t going anywhere. Or at least, it better not. Indeed, I’ve been a vocal proponent of just how useful Twitter is; how it really hasn’t any viable substitute; and how for millions of people around the world, it isn’t just a nice thing to have, it’s a legitimate necessity just to stay alive. To wit, Twitter matters more today than when it first hatched 10 years ago, and it must not be allowed to fail. It’s simply too important.Read More