An analysis of utility versus entropy in social systems, or, the simple solution to fix Twitter

As I wrote yesterday, I’m a huge fan of the beautiful simplicity afforded by Occam’s razor: it posits that, when given several alternative explanations to explain an hypothesis, the simplest solution is often the right one.

And this isn’t just a thing that sounds good to say (well, it does feel good, but that’s not the point). It’s actually almost always true, too; we’ve trusted its elegance countless times for our startup, and it’s never let us down.

It’s time Twitter heeded the same wisdom.

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Alternatives to Twitterfeed: the sad, dangerous prospect of a Twitterless world

Twitter is a peculiar thing. With some 300 million active users around the globe, there seems to be not a single media company, news program, or celebrity on the planet without a Twitter account. And yet news of the company’s demise, imminent (failed) acquisition(s), and utter uselessness seem to permeate the internet, ironically, mostly throughout the Twitterverse. Go figure.

But Twitter isn’t going anywhere. Or at least, it better not. Indeed, I’ve been a vocal proponent of just how useful Twitter is; how it really hasn’t any viable substitute; and how for millions of people around the world, it isn’t just a nice thing to have, it’s a legitimate necessity just to stay alive. To wit, Twitter matters more today than when it first hatched 10 years ago, and it must not be allowed to fail. It’s simply too important.

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Five powerful ways to use Twitter to find jobs and talent

Accurately and efficiently matching jobs with the best talent is a seemingly unsolvable problem that’s plagued employers and (potential) employees since the dawn of time. Besides the fundamental noise problem — job seekers applying to jobs for which they’re not even properly qualified — is the two-sided visibility issue: ensuring that jobs get noticed by more and better qualified candidates; and on the flip side, that candidates can be more easily discovered for the appropriate jobs.

As a job search tool, Twitter is definitely a hit or (mostly) miss proposition: the nature of Twitter’s timeline means tweets are by definition a fleeting moment in time, so hoping to be discovered by a hiring manager on Twitter is only slightly more probable than looking up at just the right moment to spot a meteor streaking across the night sky.

Fortunately, there are a few useful tips and tricks that can increase your odds of better leveraging Twitter not only to find talent, but to find jobs, too.

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Three examples of why Twitter still matters today, more than ever, and where it’s headed

Twitter is dead. Twitter is useless. Twitter is just for celebrities / trolls / prOn. (And walruses too, apparently.) Its signal-to-noise ratio is only slightly better than a nuclear explosion. Its growth has plateaued; nobody knows how to use it; it’s going to be acquired (and shut down); and in any event, it just plain doesn’t matter.

Except that it isn’t useless — not even slightly — and it does matter. It matters a lot. Arguably even more today, in the twilight of 2016, than when it first hatched, an incredible 10 years ago. Because nothing — no medium; no website; no blog; and no, not even Facebook — can rival it for the astonishing speed with which news and information propagates through the ether of the Twitterverse; the dependence of millions for its ability to quickly and easily communicate en masse; and the reliance by news and media agencies around the world to disseminate information to their legions of faithful followers.

Here are just three powerful examples of how Twitter has not only improved the world in which we live, but is in fact a very real and necessary thing in our digital and ever-connected world; a thing upon which we are now more or less dependent — at least for certain things — whether we realize it or not.

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Marc Hoag
Today’s Dyn DDoS attack: you wanted a world without Twitter? You got it. Enjoy.

Twitter, Quora, Squarespace, Reddit, Pinterest, and more were taken out by a massive, ongoing DDoS attack on Oct 21, 2016

For weeks — years? — people, the media, news outlets, trolls everywhere — have heralded the death of Twitter, or at least, the beginning of its end, never mind its indisputable value and even necessity to millions of people around the world.

Well folks, today, those of you who think Twitter doesn’t matter, good luck getting your to-the-second updates on the latest state of this morning’s epic DDoS attacks with a simple Twitter query for #ddos or #ddos #dyn or whatever.

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Marc Hoagnews, ddos, twitterComment
How Twibble got me back on Twitter with 40,000 followers in 14 months

This is an unsolicited guest post written by Mike Glover, Digital Marketing Strategist, who tweets about inbound marketing & SEO. He’s the Content & Social Media Manager at ECPI University in Virginia, and he’s Hubspot Inbound Marketing Certified. You can follow Mike on Twitter at @Inbound_Mike.

I remember it like it was yesterday. Setting up my Twitter account and Tweeting that first Tweet on Twitter. It was Friday, September 17, 2010, and it was like magic! I had mostly ignored Twitter previous to this day, but on this day, Twitter became a part of me, and me, a part of it. I dove in head first and was all in!

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Marc Hoag
3 Killer Tips & Tricks to Easily Master Twitter

Twitter is a curious thing. Over a billion accounts; yet only 250 million active users. A seemingly arbitrary 140 character limit; not quite the 160 of, say, SMS, as pioneered by Nokia in the 1990s. And with seemingly no rhyme or reason to its inexorable news feed flooding you with a veritable cacophony of communication, you wouldn’t be blamed for tossing it aside as little more than an absurd bit of social media excess; the whipped cream heaped atop an otherwise sufficiently fat-laden ice cream sundae.

But you would be wrong. Because, you see, Twitter is more than just whipped cream; it’s a mind bogglingly, face-distortingly powerful thing indeed, but only once you familiarize yourself with the following 3 things you need to know to easily master Twitter:

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tipsMarc Hoagtips, hashtagsComment